About the job
We’re looking for a Promo Team Leader to own our promo strategy, lead the bonus team, and drive the full campaign lifecycle — from concept to results analysis.
This is a role for someone who understands iGaming promo mechanics, knows how to build processes from scratch, and can motivate a team to deliver. Not just tick tasks off a checklist — but define standards, see the full picture, and make data-driven decisions.
You’ll sit at the intersection of strategy, analytics, and operations: developing promo mechanics, optimising bonus cost, working with player segmentation, and coordinating across functions.
What you’ll be doing
🎯 Strategy & Promo Development
- Own and evolve the overall promo strategy
- Build and maintain a promo calendar across markets and player segments
- Research the competitive landscape and identify new promo mechanics and trends
- Design tailored approaches for key segments: new, active, churn-risk, reactivated, and VIP players
- Collaborate with Product and other teams on new promo and gamification features
🎰 Campaign Management
- Run the full promo cycle — from concept and business case through setup, launch, analysis, and optimisation
- Develop and refine promo mechanics: Deposit & Reload Bonuses, Free Spins, Cashback, Tournaments, Jackpots, Seasonal & Event-based promos, Gamification (fortune wheels, loot boxes, etc.)
- Set standards and processes for bonus configuration, QA, launch, and post-campaign analysis
- Monitor and optimise Bonus Cost, balancing player engagement with commercial efficiency
📊 Analytics & Optimisation
- Analyse campaign performance across Deposits, Bonus Cost, Conversion, ROI, and wagering completion
- Identify underperforming campaigns and drive data- and behaviour-based improvements
- Partner with CRM and Analytics teams on player segmentation and promo personalisation
- Monitor potential bonus abuse and work with Anti-Fraud / Risk teams to strengthen rules and limits
👥 Team Leadership
- Manage and develop the Promo / Bonus team: task prioritisation, workload distribution, quality control, and people growth
- Coordinate promo activities with CRM, Retention, Product, Analytics, Affiliates, and Customer Support
What we’re looking for
- 3+ years of experience in iGaming — in Product, Promo, CRM, or Retention
- Experience managing or mentoring a team
- Deep hands-on understanding of bonus mechanics: wagering, bonus restrictions, eligible games, max bet rules, bonus lifecycle
- Solid knowledge of key promo types: Deposit & Reload Bonuses, Free Spins, Cashback, No Deposit Bonuses, Tournaments, Lotteries & Leaderboards, Jackpots, Gamification
- Analytical mindset with the ability to make decisions based on campaign data and player behaviour
- Proficiency in Excel / Google Sheets
- Understanding of key iGaming metrics: GGR, NGR, Deposits, Bonus Cost, Conversion Rate, LTV, ROI
- Experience with player segmentation and personalised promo offers
- Awareness of bonus abuse, multi-accounting, and fraud patterns
- Cross-functional experience working with CRM, Retention, Product, Analytics, Affiliates, and Support
You’re the right fit if you:
- Think strategically but aren’t afraid to get into the details of campaign setup
- Understand why the numbers move — and know what to do about it
- Build processes rather than just execute tasks
- Develop people rather than just set deadlines
- Know how to balance player engagement, efficiency, and cost control
What we offer
- An international iGaming product in a fully remote setup
- Real influence over promo strategy and the bonus programme
- Your own team to manage and grow
- Cross-functional collaboration with Product, CRM, Analytics, and beyond
- Minimal bureaucracy — the impact of your decisions is visible after the very first campaigns
- Room to grow alongside the product